Coffee is the most popular drink in the world, and most people can’t imagine starting their day without a cup in the morning. It gives us much needed energy and helps us climb through our work. Moderate coffee also provides other health benefits, such as detoxifying the liver and reducing the risk of Parkinson’s disease. So, if you own a coffee shop, congratulations – you’re doing people a favor. Now, back to business.
With so much competition from multi-billion-dollar coffee shops, it is difficult for local or family owned coffee shops to survive. How can you get more customers? How can you spread your brand awareness without spending a lot of money?
The custom keychains are the solution to increase sales and increase revenue. You can discard the idea, thinking that it is impossible and ineffective, but go through the blog, and you will understand the benefits.
Why are traditional keys suitable for coffee shops?
Budget-friendly: custom keys for budget-friendly promotional products; you don’t have to spend a lot of money to make them in bulk. They are also small and easy to store and provide.
Customizable: custom key chains are easy to customize according to your coffee-shop name and logo. You can also choose from different types such as metal, pvc, decorated keys, etc.
Effectiveness is the key: the success of your marketing campaign depends on the effectiveness of the marketing materials. A product like stickers may not add value to the recipient’s life. However, keychains are different; everyone wants to organize their keys. A typical family has at least six chains.
Increase brand interest: people will be eager to check out your custom keychan. They carry key chains everywhere they go; imagine the kind of interest it will generate from family, friends, colleagues, and acquaintances and recipients.
Amazing quality of recall: according to various market researches, 58% of the recipients keep the advertising key for more than four years. It’s a long time to make or break your business. Products used once a week produce 52 impressions; think about things that are used almost every day of the year. Your coffee shop name fills the minds of the recipients.
Now that you know the benefits of using custom keys for your coffee shop, please keep these tips in mind when designing:
Use your logo: the logo of your coffee shop is important if you want to create key chains. A brand can transform your business from a small-town store to a sensational place. A brand is what customers see in their mind when they think of your business.
If you don’t have a logo, you’re missing out big time; you have to create one. Start by following these tips:
Think about your unique points: you can start by thinking about your unique points of business. E.g., do you sell a unique flavor from a remote location?
Keep it simple: you don’t need to create a complicated starbuck brand logo; a simple logo works often.
Studies what works: your commercial enterprise’s imaginative and prescient needs to in shape the brand. For concept, you can search for direct and oblique competition.
Use symbols to tell a story: your coffee save call is precise; you can mess around a piece. E.g., if the call is dawn cafe, you may use it for your emblem.
Make it symmetrical: human beings are interested in symmetry; whether or not you’re the use of your name or emblem or each, it’s far important to hold consistency.
Have a laugh: designing your emblem doesn’t should be demanding. If you have a layout and also you need to use it on traditional keys, manufacturers like everlighten assist with home designers.
Understanding your local market: are you near the beach, in a bustling city, or on a college campus? All of these factors depend on the type of key you want to create. E.g., if you are on a college campus, it would be better to make a traditional keychain with a bottle opener because college students like to party all the time. The same goes for the beach.
If you are near an office building, making chains in the shape of a cell phone holder or something related to the office may be useful. You have to put yourself back in the customer’s mind and ask yourself, “which keychain will be most useful to them?” having this mindset and doing it yourself will go a long way in making your coffee shop successful.
Inventory management: if you have to force it, then it shouldn’t exist. That goes for any merchandise you create for your coffee shop, including custom keychain. One of the best ways to create value is to create demand. How can you create demand for your keys? By making them become partakers.
When people see too much of anything, they get bored. They won’t like it if they think there is an unlimited supply and they can get it when they come next time. Once people see a few keys left, they will want more.
Tip: if the chains are collecting dust, don’t let them sit like that. You must always clean yourself; it would surprise you how many businesses neglect to clean up their ads after a while.
Putting them in the right place: custom keys are the perfect grab-and-go products; they will work well with the register. When your customers go to check-out, they will take out their wallets. It increases the opportunity to buy keys – if you plan to sell them. If not, you can distribute keys to customers. You can create different types of keys for regular and new customers.