Mobile devices, such as smartphones and tablets, are becoming increasingly popular for surfing the web. Today, more people perform searches on their mobile devices than on computers. If you have a website, you should consider optimising it for mobile devices. Not having a mobile-friendly site could actually harm your marketing efforts.

What is a Mobile Optimised Website?

A mobile-friendly site differs from a mobile-optimised site. On smaller screens, a mobile-friendly website displays accurately. On touchscreen tablets, it usually appears as a smaller version. It should, however, still be functional. In addition to text-based phone numbers and email addresses, mobile-friendly websites can also display slideshows and image rotators without Flash support, as well as e-mail notifications via mobile devices.

Having a mobile-friendly site ensures your site is accessible from mobile devices, but mobile optimisation takes it a step further. Sites that are mobile-optimised reformat themselves for mobile devices. Besides displaying properly on smaller screens, it also makes navigation much easier. It reformats content, displays larger navigation buttons and optimises images according to screen size.

The Benefits of a Mobile Optimised Website

You can optimise your website for mobile devices by using responsive design. Developing this way usually costs more, but it ensures that every aspect of your website is mobile-friendly. In the long run, this will result in significant benefits. A mobile-optimised website offers the following benefits:

Improve your user experience

User experience is essential. In the absence of a good user experience, visitors will leave and won’t return. There is a big difference between the mobile experience and the computer experience. You must make it easy for visitors to read your web pages, click links without zooming in, and navigate your site on a smaller screen. On mobile devices, users often have difficulty reading or navigating websites without mobile optimisation.

Improve website speed

When you optimise your website to meet mobile standards, then your website should load quickly. Websites that aren’t properly optimised for mobile often take a while to load, especially when they use Flash elements. If your pages don’t load quickly, mobile users won’t spend much time on your site. Keeping visitors on your site longer is easier when your site is faster.

Increase user engagement

You are more likely to engage your visitors if your website is mobile-friendly. The reason for this is that visitors will spend more time navigating through your website. In addition, they will be able to interact with your site by liking content, clicking on CTAs, and even leaving comments.

Increase average time on site

Mobile users will spend more time on your website if you provide a good user experience. Those who spend more time on your site are more likely to convert or return.

Improve your mobile SEO

In the past, your mobile SEO services provided by your SEO company didn’t affect your regular SEO. Since there are so many mobile users now, Google is now factoring a website’s mobile SEO into their regular SEO. In other words, if you don’t have a mobile-friendly website, your SEO will suffer.

Attract more local customers

Local SEO company relies heavily on mobile SEO. When searching for a specific business, many people perform search queries on the go. People like these want to buy. You’re more likely to sell to them if they find your website while doing a mobile search near your physical location. Your ability to attract local customers could be negatively impacted by poor mobile SEO.

Grow Your Business With Mobile Optimisation

It can’t be overstated how important it is to have a mobile-friendly website considering how many people use mobile devices to search the web and explore the web. Without a mobile-friendly website design, you risk losing a significant portion of your target audience.