Home Technology Thinking Above the Fold: Elements to Consider With Website Banner Design

Thinking Above the Fold: Elements to Consider With Website Banner Design

by Purva Jagtap
Thinking Above the Fold: Elements to Consider With Website Banner Design

Statistics say that 46 percent of small businesses still don’t have a website! Website creation doesn’t have to be difficult.

If you have a website or are thinking about one, then you should know that website banner design is one of the most important aspects of website design.

It’s the first thing that people see when they visit your site, and it should be designed to grab their attention and make them want to learn more. Here are some website banner design tips you should consider.

The First Steps

The first step in developing a website banner is to determine its primary function. Do you want it to be purely decorative or do you need something that can grab attention immediately?

Are your visitors tech-savvy individuals who are looking for information quickly, or nontechnical customers who require a more engaging design? These are all questions you should ask before you begin designing your website banner.

Logo Placement

The placement of the logo on the banner will depend on its purpose, but there are some basic guidelines you should follow. You can use an AI-based logo maker like Designhill logo maker to generate a logo easily!

The logo should be in a central location and have a proportional size to the website banner. This ensures that it is easy to find, so visitors can quickly identify your site without having to search around.

You can use a banner generator to get website banner design ideas and to help with logo placement. 

Use the Right Colors and Shapes

It’s important to use color in your website banner design to draw attention to elements. You can contrast colors for emphasis. For example, you can use a dark background with bright text or graphics.

Shapes like triangles, circles, and squares can be used to highlight elements in your website banner design. Just make sure they complement each other if you’re going for a more unified look.

Choose the Right Images

You should consider what emotions you would like associated with each image you use before putting them on your banner.

You want to ensure that the image is cohesive with the colors, shapes, and text that you choose. This will cause continuity between each banner element.

Use White Space

White space is critical to a successful website banner. It ensures that the main focal point isn’t taken over by other elements and it provides breathing room for visitors’ eyes, which can help with readability.

You should also make sure your text size is within an appropriate range. If you use too much, it could be overwhelming, but not utilizing enough will result in squinting and straining. 

Website Banner Design

It’s important to remember that every aspect of a website banner design should serve a purpose. It shouldn’t be there just because you can use it.

The font size, logo placement, color, shapes, images, and white space you use should serve a purpose when designing your website banners. This is the only way you’ll have more effective results!

Related Articles

Leave a Comment